Results at a glance
- Clearer separation between business ownership and day-to-day pressure
- Stronger focus on both business and personal goals
- Better accountability around decisions, priorities, and follow-through
- More confidence in the position of the business and its future direction
The Context: Running the Business Became the Real Challenge
Kris Rundell had built a construction business in East Anglia.
K Rundell Builders started with a clear aim: to deliver quality building work with care, precision, and a strong reputation locally. Kris had the trade experience, the standards, and the drive to build something of his own.
But the reality of running a business is different from being good at the work.
Like many skilled business owners, Kris was not just responsible for delivery. He was carrying decisions, people, pressure, clients, cash flow, growth, and the weight of making the business work.
The challenge was not whether he could build.
The challenge was whether the business could be shaped in a way that supported his goals, not just consumed his time and energy.

The Approach: Building Accountability Around the Owner
Phil’s work with Kris focused on the reality of business ownership.
This was not theoretical leadership training. It was practical coaching built around clarity, accountability, and action.
The coaching focused on:
- Helping Kris step back from the pressure of the day-to-day
- Clarifying what he wanted from the business and from life outside it
- Creating stronger accountability around decisions and priorities
- Supporting more confident leadership as the business developed
- Turning ambition into structured progress
For a construction business owner, this matters.
The work is demanding. The margins for error are small. The owner can easily become the person who absorbs every problem, every decision, and every consequence.
Coaching helped Kris create more structure around that pressure.
“Phil came to me with a confidence of helping with the business, and I thought: Yes this is exactly what I needed.” – says Kris Rundell the owner of K Rundell.
The Transformation: From Carrying the Business to Leading It
The shift was not just operational.
It was personal.
Kris moved from being fully absorbed by the demands of running the business to having a clearer sense of direction, control, and progress.
That meant being able to look at the business more objectively. It meant making decisions with more confidence. It meant having someone outside the business holding him accountable to the goals he said mattered.
The result was a stronger leadership position.
Not because the pressure disappeared, but because Kris had a clearer way to handle it.

The Outcome: Business Progress With Personal Clarity
The outcome was a business owner in a better position.
Kris was able to make progress towards both business and personal goals, with a clearer structure around how he led, decided, and followed through.
The business benefited from:
- Stronger owner accountability
- Clearer priorities
- More confident decision-making
- A healthier relationship between business growth and personal ambition
“The position I am in right now, is actually the vision I had before I started the business, and with Phil in the background, I am winning.” – concludes Kris.
For K Rundell Builders, coaching helped turn the experience of running a business into something more deliberate.
Not just more work.
More control, more clarity, and a stronger sense that the business was moving in the right direction.