Programme Groups
- Executive Coaching
Who This Is Best Suited For
- Sales Directors
- Heads of Sales
- Sales Managers
- Business owners responsible for leading sales teams
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Our Programmes
The Sales Leadership In Action programme
The Best Salespeople Don’t Always Make the Best Sales Leaders.
Three-Month Leadership Development Programme
For Sales Directors, Heads of Sales and Sales Managers
Many sales leaders begin their careers as successful salespeople.
They understand how to win business, build relationships and close deals.
But leading a sales team requires a different capability.
Success is no longer defined by the deals you close personally.
It is defined by the performance of the team you lead.
Sales Leadership in Action helps sales leaders transition from being a top-performing salesperson to developing a high-performing sales team.
HPA
Sales Leadership In Action
The Sales Leadership Challenge
Many organisations promote their best salespeople into management roles.
But the skills that make someone successful in sales are not always the same skills required to lead a sales team.
New sales leaders often face challenges such as:
Moving from closing deals personally to managing team performance
Coaching individuals with very different sales abilities
Holding underperforming salespeople accountable
Managing former peers after promotion
Balancing pipeline pressure with people development
Without the right leadership capability, sales managers can find themselves stepping back into selling instead of developing their team.
Sales leadership requires a different mindset.
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Sales Leadership In Action
Cohort-Based Learning
Sales Leadership in Action is delivered through small learning cohorts to encourage discussion, challenge and shared learning.
Participants can join:
Open Cohorts
Sales leaders from different organisations join the programme and learn alongside peers facing similar leadership challenges.
Private Cohorts for Organisations
Businesses with a group of sales managers can run a dedicated programme for their leadership team.
This allows organisations to develop consistent leadership capability across their sales function.
HPA
Sales Leadership In Action
Programme Structure
Sales Leadership in Action is delivered over a three-month period, providing structured development and practical implementation.
Participants receive:
Three coaching days delivered across three months
Leadership frameworks designed for sales environments
Structured reflection and application between sessions
Accountability for applying learning with their teams
The programme focuses on practical leadership capability for sales teams — not theory.
Designed for Sales Leaders
Sales Leadership in Action is ideal for:
Sales Directors
Heads of Sales
Sales Managers
Business owners responsible for leading sales teams
It is particularly valuable for individuals who have transitioned from being successful salespeople into leadership roles.
Build a High-Performing Sales Team
Sales leadership should not rely on instinct or experience alone.
Sales Leadership in Action provides the structure, tools and leadership capability required to build confident, accountable and high-performing sales teams.
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